Arthur Brisbane said that “a picture is worth a thousand words”. Pictures have been used and manipulated for a very long time. The evolution of technology has made it possible for just about anyone with a cell phone, digital, camera and a computer to alter images.
Photoshop is a fairly common product that is used for professional and personal image retouching and modification. In a professional setting, images are often manipulated to appear to be more beautiful, thinner, fuller, brighter, sexier…. Photoshop is used to enhance an image to make it more appealing, dramatic, whatever the desired effect is. Photoshop can also be used to add and remove things from an image, essentially creating a whole new picture.
There are other tools that are simpler and cheaper (like FREE!) available for your use. In this course we discussed using Picasa which is part of the Google + suite. Picasa allows you to store, edit and distribute images and videos. The other advantage of Picasa is that there are several tutorials available online, again for FREE that are available to you.
High Dynamic Range Photography, or HDR, is a technique of image where it’s actually a composite of three different images. There is one image that is taken on a low exposure (exposure is how much light you let into your camera), one on medium and one on high. Then you combine these three images together to form a “new and improved” image that tends to be sharper, more defined and a greater depth of colour.
I am an educator that specializes in Compliance, risk-based, regulatory training. When I first started training in this particular space there was a very negative perception of Compliance and any Compliance training. This VERY negative attitude was difficult to deal with. It was through the need to change my participants’ attitude towards Compliance that led me to where I am today in my career. These obstacles that I have faced have also lead to the fledgling sideline opportunity of creating meaningful and engaging Compliance training for other firms.
My participants are adults with a high degree of education and work in a 100% commission environment. These factors lead me to the conclusion that my participants have a high “prey drive”, intelligent and place a high value on their time. I also discovered that these participants have a very short attention span. Catching and holding their attention in addition to their negative biases would be the main focus of my new programming.
The emphasis and focus were to remove the perception of Compliance being unreasonable and sales killers. There needed to be an element of fun, which would show that Compliance professionals are human too. The key was to make Compliance approachable, knowledgeable and a partner, as opposed to being an adversary.
Keeping these factors in mind I started to develop the new Compliance education program with the following tagline, or brand statement: “Taking Compliance training from cruel to cool.” The new program focuses on addressing the behavioural issues through a variety of means including, but not exclusive to the creation of board games, videos, and modelling expected behaviour in the classroom.